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Media magnates: the printing house and the business

The Plantin-Moretus family earned their fortune by publishing and printing books. How were books printed back then? How could that result in a multinational business? And why is this story still relevant today?

Media magnates: the printing house and the business

Guided tour - 1st through 6th year of secondary school

During this interactive tour, your pupils will see how books were printed in the 16th and 17th centuries. They'll learn about the working conditions in the printing workshop, hear the stories of the company's previous female CEOs, and discover the marketing techniques used to highlight the quality of their products. 

The guide takes the pupils on a captivating journey through the history of the business and the family. They discover how a newcomer who spoke a different language was able to set his family on the path of clever entrepreneurship and how the family ended up being elevated to the nobility. 
 

Practical information

  • Guided tour for 1st through 6th year of secondary school
  • 90 minutes
  • €100 per guide
  • Museum admission is free for school groups. Be sure to book your free admission tickets in advance.
  • Your ticket is valid for the entire day, so be sure to spend time exploring the rest of the museum.

What to expect?

  • The ideal tour for pupils interested in technology and entrepreneurship
  • Insights into the art of book printing, running a successful business, and communication in the past and present
  • A guided tour with a printing demonstration and a focus on people's stories
  • A bridge between the past and present